List & Lock: Advertise Below-Market Rates on Your Listings

Blog posted On March 06, 2023

Higher-trending rates are making many buyers think twice about their purchase. Over the past year, rates have soared much higher than they were in 2020 and 2021, putting many potential purchases on pause. Though home price appreciation is declining month-over-month, the bigger number on buyers’ minds is the rate. If you’re trying to sell in the current market, don’t worry, we have you covered. To help more buyers over the interest rate hurdle and to help sellers garner more interest in their home, we’ve created List & Lockä. With our exclusive List & Lock™ advantage, sellers can advertise discounted rates on their listings, drawing in more buyer demand, and giving the future buyer a desirable rate on their mortgage.

How it works for sellers:

  1. First, contact us to let us know you’re interested, we’ll send you to the right site to get you started!
  2. Determine how much you wish to contribute toward lowering the rate (max contribution is 3%)
  3. Purchase a 60-day rate lock on that rate, which will be transferred to your future buyer
  4. Market your house with a discounted rate, attract more buyers, and sell faster!

It’s that simple! In addition to securing a 60-day lock on a below-market rate, you’ll get:

  • A lock certificate
  • A web page with rate options (prior to purchasing)
  • Custom open house flyer with your home’s images and the rate purchased
  • House image with the purchased rate to advertise

Why List & Lock™?

Don’t think rates are the most influential factor for current buyers? Mortgage demand has been sliding for the past three weeks. Coincidentally, mortgage rates have been trending much higher since the beginning of February. “After a brief revival in application activity in January, when mortgage rates dropped [lower], there has now been three straight weeks of declines in applications, as mortgage rates have jumped 50 basis points over the past month,” said Joel Kan, vice president and deputy chief economist of the Mortgage Bankers Association. Logan Mohtashami, lead analyst for HousingWire added, “I call this rate lock risk, where some buyers don’t qualify or don’t want to continue the purchase until rates fall again. Rates spiking [a lot] in mere weeks is damaging because it can take some previous buyers out of play,” Mohtashami said. Long story short, rates matter. By marketing a lower rate on your listing, you’ll grab the attention of more buyers and increase your likelihood of selling faster and for more money.

Ready to learn more? Contact us to explore your List & Lock™ options.

Sources: HousingWire, Mortgage Bankers Association, Mortgage News Daily


This lock cannot be transferred to another property address. It is valid through the above expiration date. While List & Lock™ can help buyers significantly, it is not a guarantee to lend. If a buyer is interested in purchasing the listed home at the advertised rate, they must still qualify for the loan. The benefit is that they won’t have to qualify for the loan based on the higher market rates; instead, they will be qualifying on the List & Lock™ rate. They will have several loan options to choose from through List & Lock™ -- Conventional, FHA, VA, All In One Loan™, and select adjustable-rate mortgages (ARMs). The same type of credit and discount can be applied to other loan programs, but rate adjustments could occur. Closing must occur by within the 60-day rate lock period. If you’re concerned your closing could extend beyond the 60-day period, contact your loan officer to discuss extension possibilities.

CMG Mortgage, Inc. dba CMG Home Loans dba CMG Financial, NMLS ID# 1820 (, is an equal housing lender. Licensed by the Department of Financial Protection and Innovation (DFPI) under the California Residential Mortgage Lending Act No. 4150025.; AZ #1037311; Colorado regulated by the Division of Real Estate; Georgia Residential Mortgage Licensee #15438; Mortgage Servicer License No. MS068. Hawaii Mortgage Loan Originator Company License No. HI-1820. Massachusetts Mortgage Lender License #MC1820 and Mortgage Broker License #MC1820; Mississippi Licensed Mortgage Company Licensed by the Mississippi Department of Banking and Consumer Finance; Licensed by the New Hampshire Banking Department; Licensed by the NJ Department of Banking and Insurance; Licensed Mortgage Banker – NYS Department of Financial Services; Ohio Mortgage Broker Act Mortgage Banker Exemption #MBMB.850204.000; Rhode Island Licensed Lender #20142986LL; Registered Mortgage Banker with the Texas Department of Savings and Mortgage Lending, and Licensed by the Virginia State Corporation Commission #MC-5521. CMG Mortgage, Inc. is licensed in all 50 states and the District of Columbia.